Become a UGC creator for Escape Tours®
Create content as you explore the city, solve clues, and work together to find the secret exit. As a UGC creator or influencer, you’ll play an Escape Tour and capture what makes the city game so much fun: the story, the puzzles, the hidden details, and those moments when things get just a little exciting.
No standard sales pitch—just authentic content from the action itself. Show how your team searches, hesitates, laughs, figures things out, and gets closer and closer to escaping. Share the adventure with your followers or create content that we can use on our channels.
Create content right in the middle of the city game
An Escape Tour you everything good content needs: movement, excitement, interaction, and a clear mission. You don’t have to come up with a scenario, because the game naturally takes you past clues, challenges, and places you’d normally just walk right by.
You decide how to capture the story. Think of a short TikTok, Reels, story series, photo series, or UGC video for ads. Show the initial doubt, the determination when facing a difficult challenge, and the relief when the next clue turns out to be correct. It’s precisely those authentic moments that make your content powerful.
What are we looking for in a creator?
We're looking for creators with a feel for atmosphere, timing, and storytelling. You don't have to create a big production. But we do want content that makes people want to head into the city themselves.
You're a good fit for Escape Tours® if you:
enjoys capturing city trips, day trips, or urban adventures;
understands how to build suspense in short videos;
have an eye for small streets, details, and moments along the way;
really lets you and your team respond;
creates content that's suitable for TikTok, Instagram, YouTube Shorts, or UGC ads.
What do you get from us?
You can play an Escape Tour for free, Escape Tour of course, you’re welcome to bring friends along to experience the city game together. You’ll receive a clear briefing beforehand so you’ll know what’s worth capturing. The creative details are up to you—after all, it’s your style that makes the content interesting.
If your content is a good fit for Escape Tours®, we may also feature it on our own channels or in our campaigns. We’ll always coordinate this with you in advance. For larger collaborations, significant reach, or specific content requests, we’ll discuss an appropriate compensation with you.
Sign up as a UGC creator
Would you like to create content for Escape Tours®? Fill out the form and briefly tell us who you are, where you’re based, and what kind of video or content you have in mind. The more specific your idea, the better we can determine if it’s a good fit.
Frequently Asked Questions About Becoming a UGC Creator for Escape Tours®
Yes, you can sign up as a UGC creator for Escape Tours® if you want to create content during a city game. You play an Escape Tour, document the adventure, and show what it’s like to follow clues, solve puzzles, and find the secret exit.
No, you don't have to be an influencer to apply. We mainly look at your style, creativity, and whether your content is a good fit for Escape Tours®. Smaller creators with strong videos or good examples of UGC are also welcome.
Yes, if we work together, you can play the Escape Tour . You can bring someone along so you can explore the city together and capture genuine reactions during the game.
That depends on the collaboration. Sometimes it involves a free Escape Tour exchange for content; other times, we discuss compensation for larger requests, significant reach, or specific content requirements. We make clear agreements about this in advance.
You can share your content through your own channels, such as TikTok, Instagram, or YouTube Shorts. Sometimes we also use your content through Escape Tours®’ channels or campaigns. This is done only in accordance with the agreements we make together.
This is always done in consultation. In general, you don’t have to follow a set script. You will, however, receive a briefing with points that are useful to capture, such as the start, searching for clues, solving challenges, and the atmosphere in the city. You can adapt the details to suit your own style.
Content that works well showcases authentic moments. Think of exploring the city, solving puzzles together, reacting to a tricky clue, and the excitement leading up to the secret exit. Short videos with a fast pace, atmosphere, and clear reactions are a great fit for Escape Tours®.
In your application, you can indicate which city you'd like to play in. You'll find Escape Tours more than 200 cities worldwide. We'll then determine which Escape Tour fits your content idea, schedule, and target audience.